2011
DIESEL Winter (ADV) Windows

REQUEST
To support the new Diesel Island ADV campaign, develop a window to display during the winter weeks, that highlights and promotes the winter collection products in a premium way suggesting a cozy mood that links to the island environment by using the campaign pictures.

SOLUTION
We believe that the advesrtising pictures were once framed mirrores on the Diesel Island, but a hurricane dropped these into the ocean, arriving to our land heavily treated from the water and the salt of the sea. Besides these frames we designed a vintage chair, to highlight and promote the best selling products, such as the bags and shoes. The end result is a truly elegant and premium window, made with quality materials that dramatize and support the product, yet maintaining the Dieselness.

Client:
Diesel S.p.A.

Project Manager: Alice Sheriff
Art Director: Dennis Askins
Designer: Luca Francesco Rossi, Roberta Barolo