2011
DIESEL Sale Windows

REQUEST
Design a strong and appealing Sale window for the Diesel global stores, using high quality material and a unique Diesel DNA language, easy to install, flexible for small and big windows, long lasting and eye catching.

SOLUTION
I been creating the Diesel Sale Sawmill, designing a set of double layered letters wooden made, with a strong color highlight on the edged,with a set of metal blades hanging from the ceiling with rusty chains and hooks, surrounded by orange lights.

Client:
Diesel S.p.A.

Project Manager: Fabiana Loi & Alice Sheriff
Art Director: Kees Kreuter
Designer: Luca Francesco Rossi